In a smoky back room, a man says, "Pitch me your book."
You clear your throat. Now is not the time to let your nerves get the best of you. You say, in a piping, clear voice. "It's good. It's the best book. You will sell more than any other books... ever."
The cigar drops from the man's mouth. He reaches for his checkbook. While he scratches out a check for a hundred billion dollars, he mouths, soundlessly, "My God. My God."